by NoCo Community | Apr 7, 2026 | Uncategorized
Targeted Advertising May Actually Reach Fewer Potential Customers Wait, what? This is counterintuitive. It’s not. When it comes to building your community awareness, being selective about where your ad appears can actually mean fewer of your best customers ever see...
by NoCo Community | Mar 14, 2026 | Uncategorized
Brand Advertising Is Like Gardening. When a local business owner invests in advertising to drive growth for their business, performance expectations are often grounded in accelerating buying interest. I see an ad.I am interested in the product or service.I click, call...
by NoCo Community | Feb 8, 2026 | Uncategorized
Paid Search is Not Advertising. You may be scratching your heads at the title of this article. Yes, Google may call it advertising. Advertising agencies may sell it to their clients. But it’s not advertising. Let me explain. Advertising is about being the business...
by NoCo Community | Jan 25, 2026 | Uncategorized
Is AI Replacing Google? What Local Businesses Really Need to Know. As the usage of AI tools such as ChatGPT and Google Gemini continues to grow, there is growing chatter about these AI tools “cannibalizing” traditional Google search — which is a reasonable...
by NoCo Community | Jan 20, 2026 | Uncategorized
Build Your Brand How Branded Advertising Works? When local businesses advertise, they typically make the direct pitch — “Buy Now!” “Call us today!” … often with a promotional offer. They want to harvest the readiness of those people who may be in the market at...
